Tuesday, 10 June 2014

Dea London Full Figure Fashion Week

Dea London
Dea London are showcasing their SS15 collection at the Fuller Figure Fashion Week , New York.

  They would love to see you there.  See below for the press and showcase dates.
Tuesday 17th June  12pm - 2pm : Press/Buyers Reception
Friday 20th June - 7 pm – 10 pm: Indie Designer Showcase
 Dea London Overview:
Dea /ˈde.a/ Latin for Goddess.

Timeless and Elegant Dea London is a chic curvy women’s designer brand based in the United Kingdom.

Designer Jelena Fehmi

Headed up by designer Jelena Fehmi who has worked with Biba, Marchesa, Frost French, Aquascutum, Victoria Beckham, and Kanye West.  Jelenas gowns  have appeared on such celebrities as Renee Zellweger, Penelope Cruz,  Claudia Schiffer, and Sharon Rooney.  Her haute couture approach, allied to a talent for bespoke design that works for fuller figures has led to her own brand, “Dea London”, a line of elegant fashion clothing that gives women the look they desire.

The Dea London collections feature a range of classic, sophisticated wear designed to empower confident plus-size women in sizes 16 - 26.  Dea are different to many other curvy brands, in that they only use Quality fabrics made in the same mills ( Italy, UK, Germany) that  top UK fashion brands such as Victoria Beckham utilise. This has ensured that they are able to maintain high standards resulting in gorgeous fabrics that feel luxurious to the skin.

The Spring Summer 15 collection is full of beautifully classic pieces offering a fine balance between flats and pleats that create a fluid flowing movement when walking. Dea’s summer dresses come in a variety of original cup sleeves which are a signature of their SS15 collection.  The new range ‘s color pallet is based on a traditional black and white, incorporated with lime green and pink creating a very  fresh and highly desirable summer office collection..

 Dea London has its own boutique based in East London UK alongside an online e-boutique.

Click here  - for the Dea London SS14 Look Book
Click here  - for the Dea London AW14 Look book.

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